Manager - Digital Marketing

Job Locations US-Chicago | US-NY-New York

LivCor, a Blackstone portfolio company, is a real estate asset management business specializing in multi-family housing. Formed in 2013 and headquartered in Chicago, LivCor is currently responsible for a portfolio of over 300 Class A and B properties comprising more than 100,000 units in markets across the United States.

 

Our business is focused on making real estate more valuable. But for us, it’s more than that. It’s people first, community always. It’s a life-filled career, not just a career-filled life. It’s doing good work, with good humans, and making a difference. It’s excellence in all its forms. Ultimately, we create great places to work, live, and grow. We do that by focusing on leaving people – and places – better than we found them.

 

Whew! Still with us? Cool. Let’s talk about where you’d fit in:

 

 The manager of digital marketing is wholistically responsible for the planning, development, and ongoing support of the LivCor digital marketing strategy in concert with overarching performance goals for the LivCor multifamily portfolio.  This platform includes digital marketing services, search engine optimization, and analytics reporting all supported by selected agencies.  The digital marketing manager will be responsible for transparent and clear reporting and analysis both external operating partners as well as internal stakeholders in order to support a streamlined process and marketing performance.

 

Only read further if you are:

  • Kind
  • Humble
  • Honest
  • Relentless
  • Smart with Heart

You should be:

  • Authentic. You do you. Together, we’ll do something amazing.
  • A passionate person with a love for real estate and investing; and believes that helping others win is a noble cause, essential to our success.
  • An excellent team player who enjoys working with others and has strong interpersonal skills.
  • Highly motivatedenergetic, and organized
  • Gumby. Things change.

What you will do:

  • Manages the digital marketing functions of the LivCor portfolio including planning, building, and implementing the overall strategy
  • Manages reporting, process, and relationship with both digital agency support as well as operating partners and internal stakeholders
  • Maintains and analyzes key metrics to digital marketing performance, ROI, KPI’s and their relationship to overall asset performance
  • Extracts, analyzes and reports on digital marketing performance though Google Analytics, Google Ads and other data tools
  • Develops and manages the agency-supported SEO program for all assets
  • Participates in and supports the ongoing development of the LivCor website platform with responsibilities related to page SEO, site optimization, AB testing and partner support
  • Oversees the LivCor Google Analytics environment, manages structured setup, data extraction, and report creation in multiple platforms
  • Partners closely with Marketing Advisors and Asset Managers to ensure precise deployment of digital marketing strategies in support of the overarching strategies of LivCor assets
  • Is a participating member of the Marketing and Revenue leadership team, joining weekly meetings and assisting in strategy discussion and decision making
  • Some travel required; travel would be oriented around partner meetings and industry related conferences/knowledge acquisition opportunities
  • Divides time between planned projects and urgent matters; expect new issues on a weekly basis and responds with energy, collaboration and speed
  • Excels in an environment with constant change
  • Adapts, performs and invites additional job responsibilities as LivCor develops
  • Will contribute to the ongoing education and development of the marketing team

What you should have:

  • Strong project management and analytical skills with a deep knowledge of and mastery of Google Analytics, Google Ads, and SEM with a desire to learn in areas with needed development
  • Mastery of digital marketing technologies, IP targeting, re-targeting, GEO fencing, email campaigns and digital nurturing campaigns
  • Experience reviewing digital marketing plans and overseeing the execution and assessment at scale
  • Experience managing digital marketing campaigns in bulk and at scale, preferably from an agency perspective
  • Familiarity with web design
  • Skilled at documenting processes
  • Solving problems and quantifying results.
  • Desire to work in a fast-paced environment with changing deadlines
  • Strong oral and written communication skills
  • Is an engaged and collaborative team player with high energy and strong analytical thinking
  • Minimum of 2 years of experience as a digital marketing manager
  • Minimum of 4 years of experience working in digital marketing
  • Candidate must be proficient in excel, online research, and knowledge of digital marketing
  • Candidate must have proven track record of providing high quality support

What we offer:

We know that if we take care of our team everything else will fall into place. We aren’t perfect, but we will try to set very clear expectations, always let you know where you stand, and do everything in our power to help you get where you want to go.

 

Our culture and values matter to us. A lot. We’re definitely not serious but we take this stuff seriously, if you get what we mean. We want a place that is an ego-free zone. A place where good people do good things together. It shouldn’t be rocket science in workplaces, but for some reason it still is? We’re absolutely determined to be different, and we think we’re doing a pretty good job at it. We have a CEO who makes fun of himself, and who will encourage you to tell him when he is wrong. In fact, he needs people to – we all do. Supportive challenge is good, it’s how we get better. We like getting better. We also love diversity, of all kinds. We need people who look, sound, speak, love, and exist differently from one another. This isn’t at the end of this paragraph because it’s an afterthought. It’s SO important to us we want it to stand out.

 

Right. On to the technical stuff that we know matters to you. We offer competitive pay that is commensurate with the market and relevant experience, and a full slate of benefits that even includes things like paid parental leave.

  

If any of this sounds interesting, then maybe we are a fit. Life is too short to work with people you don’t like. So whatever you do, don’t make that mistake.

 

The LivCorian Values

  1. Be you. Be Real. Be Open. You do you. Together, we will do something amazing.
  2. Care, Always. We don’t want to let anyone down.
  3. Courageously Curious. We love to learn, even when it hurts.
  4. Help Others Win, Be A Good Neighbor. This is about ‘We, not Me.’
  5. Relentless Hustle, Heart & Humility. Work hard. Be Kind. Make Better.

 

A few of the people you will work with:

 

LivCor is proud to be a US EPA ENERGY STAR® Partner

 

EEO Statement

Our company is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our employment decisions are based on individual qualifications, job requirements and business needs without regard to race, color, marital status, sex, sexual orientation, gender identity and/or expression, age, religion, disability, citizenship status, national origin, pregnancy, veteran status and or any other legally protected characteristics. We are committed to providing reasonable accommodations, if you need an accommodation to complete the application process, please email talent@revantage.com.

 

#LI-AH1

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