• Marketing Advisor

    Job Locations US-IL-Chicago
  • LivCor is a real estate asset management firm headquartered in Chicago, Illinois.  Formed in 2013 as a portfolio company of The Blackstone Group (NYSE: BX), LivCor specializes in hands-on asset management of multi-family properties throughout the U.S.  In collaboration with its operating partners, LivCor oversees the management of its properties furthering a mission of maximizing return for investors while offering best in class service to residents.

     

    The Marketing Advisor is a partnership-based asset management role focused on the strategic development, assessment, and management of marketing and related programs implemented in partnership with operators and assigned portfolios within LivCor.  They will own the marketing relationship with assigned operators and play the primary role in fostering collaborative work and implementing performance enhancements related to marketing.  The Marketing Advisor will create tailored approaches to marketing asset management, based on the unique needs of their portfolios, overall asset operations need, and/or the organizational structures of their assigned operators.  They are expected to maintain and weekly, monthly, and quarterly reporting of asset marketing and (limited) financial performance to develop a comprehensive understanding of the multifamily portfolios’ marketing efforts, submarkets, and notable market trends.

    ESSENTIAL JOB FUNCTIONS

    • Play primary role in marketing relationships with assigned operators and portfolios and be responsible for the marketing, sales, and (limited) financial performance of these operators and portfolios.
    • Responsible for designing marketing asset management processes for assigned operators and portfolios based on the structure of the operator marketing departments and the unique needs of each portfolio.
    • Maintains a relationship with operators and vendors that sets expectations while fostering collaborate partnerships.
    • Collaborates regularly with other marketing team members, other departments, and external parties in order to share gained knowledge and leverage marketing-based opportunities within assigned portfolios and throughout LivCor.
    • Responsible for the deployment and management of global LivCor initiatives related to marketing with assigned operators and within assigned portfolios.
    • Provides ad hoc and regular (weekly/monthly/quarterly) reporting to Asset Management, Revenue Management, Marketing leadership, and additional departments as needed on all areas of responsibility.
    • Maintains and analyzes key metrics, to include; revenue predictors as they relate to lead/traffic sources, evaluation of cost per lead and traffic/conversion trends.
    • Provides monthly (limited) financial reporting, assisting with the preparation of annual budgets and quarterly reforecasts, conducting ad hoc analysis & reporting.
    • Manages the Online Reputation Management analysis and reaction process for the assigned operators and portfolios. This includes executive analysis reporting, process building, and management.
    • Monitors social media/feedback to track and provide guidance as it relates to reputation management.
    • Oversees the Leasing performance process for assigned operators and portfolios including process building and reactions to performance.
    • Retrieves and analyzes financial and operational data from PBCS, Real Page BI, Rentlytics, Yardi, YieldStar, OneSite, OneNote, Axiometrics, and commonly used CRM/LMS software used in multifamily.
    • Updates and maintains historical data as it pertains to advertising and sales performance for assigned assets, portfolios, and/or operators, organized by various categories.
    • Monitors social media and feedback to track and provide guidance as it relates to reputation management.
    • Plays primary role in asset positioning, budget review, monitoring plan effectiveness, and recommending advertising allocation for assigned operators and portfolios.
    • Some travel required oriented around portfolio visits of subject assets, operators, comp visits and industry related conferences/knowledge acquisition opportunities.
    • Divides time between planned projects and urgent matters. Expects new issues on a weekly basis and responds with energy, collaboration and speed.
    • Excels in an environment with constant change.  Adapts, performs and invites additional job responsibilities as LivCor develops.
    • Contributes to the education and development of the marketing team.

     

    The right candidate will be a marketing subject matter expert with experience in the following:

    • Strong relationship management and multi group, internal or external, team management with multi-portfolio management experience preferred.
    • Strong analytical skills with a deep knowledge of and mastery of Excel and/or Google Analytics, Google Ads and SEM with a desire to learn in areas with needed development.
    • Digital marketing technologies, IP targeting, re-targeting, GEO fencing, email campaigns and digital nurturing campaigns.
    • Reviewing marketing plans and overseeing the execution and assessment.
    • Documenting processes.
    • Solving problems and quantifying results.
    • Working in a fast-paced environment with changing deadlines.
    • Strong oral and written communication skills.
    • Engaged and collaborative team player with high energy and strong analytical thinking.

     

     

    QUALIFICATIONS

     

    Minimum of 3 years of experience in real estate marketing required.  A focus in analysis preferred. Candidate must be proficient in Excel, online research, and knowledge of marketing plans. Candidate must have proven track record of providing high quality support and completing tasks.

     

    EEO Statement

    Our company is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our employment decisions are based on individual qualifications, job requirements and business needs without regard to race, color, marital status, sex, sexual orientation, gender identity and/or expression, age, religion, disability, citizenship status, national origin, pregnancy, veteran status and or any other legally protected characteristics. We are committed to providing reasonable accommodations, if you need an accommodation to complete the application process, please email talent@revantage.com.

     

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